Lead Digital Events Manager
Job Description:
- Own the global strategy, calendar, and execution model for Workiva's full digital events portfolio, including webinars, virtual experiences, on-demand sessions, and digital event activations
- Work cross-functionally across regions to support in-region execution of the digital events portfolio
- Design audience segmentation, format strategy, and content programming across enterprise buyer personas and go-to-market priorities
- Build repeatable frameworks and playbooks for consistent, scalable execution
- Lead vendor and platform relationships for webinar platforms, virtual event tools, and production partners
- Integrate AI into digital event workflows, including personalization, content acceleration, follow-up automation, and performance analysis
- Own a pipeline target tied to the digital events portfolio
- Align digital event programming to Workiva's demand priorities
- Partner with Field Marketing and Campaign Managers to integrate digital events into broader go-to-market motions
- Build and own full-funnel reporting across registration, attendance, engagement, follow-up conversion, and pipeline influence
- Apply attribution frameworks to understand channel contribution
- Drive channel efficiency improvements
- Use data to make evidence-backed recommendations to leadership
Requirements:
- 8+ years in B2B SaaS demand generation, digital events, or integrated campaign roles
- Bachelor's Degree
- Experience in a platform-first or multi-solution SaaS environment, marketing to multiple buyer personas
- Background in demand generation or account-based experience (ABX) strategy, with a track record of connecting campaigns to pipeline
- Hands-on use of AI tools to support content creation, personalization, or event performance analysis
- Ability to influence sales teams on follow-up and pipeline conversion without direct authority
- Demonstrated ownership of a digital events or webinar program with direct pipeline accountability
- Experience designing and scaling virtual experiences beyond standard webinars, such as virtual summits, on-demand content hubs, or multi-session digital events
- Working knowledge of enterprise sales cycles and how digital events contribute to a full-funnel demand model
- Proficiency with webinar and virtual event platforms, such as ON24, Zoom Events, and Goldcast
- Proficiency with marketing automation and CRM systems, such as Marketo and Salesforce
- Proven ability to build performance dashboards, own attribution reporting, and present data-driven recommendations to senior stakeholders
- Strong communication skills, including clear program briefs, concise summaries, and effective collaboration with cross-functional partners
Benefits:
- A discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401(k) match
- Comprehensive employee benefits package
- Flexible work location: office or remotely from any location within the employee's country of employment
- Reasonable accommodations for applicants with disabilities